Artlist, the creative technology company offering digital assets to video creators, has released this new spot, directed by Eden Levy, highlighting the quality of its music and sound effects catalogs.
To emphasise the premium aspect of their offering, the commercial presents a holistic experience, simultaneously showing the user interface, together with a shot of the user cycling through collections in real-time.
The creator scrolls through eye-catching album covers, and sound effects are represented visually through stand-out scenes of motion design.
A conscious decision was made in creating an ad narrated in the first-person, so that the watcher can further place themselves in the role of the creator.
Driving the point home that the music and sound effects catalogs are of the highest-quality on the market, the entire video is aesthetically minimalistic, and the simplicity gives way for the product to shine through all on its own — its ultimate utility is self-evident.
